Strategic Innovation Management
DKK
528.00
inkl. moms
DKK
422.40
ekskl. moms
ISBN:
9781118457238
Sprog:
Engelsk
Indbinding:
Hæftet
Sideantal:
416
Forlag:
Wiley
Udgivelsesdato:
28-03-2014
Udgivelsesår:
2014
Udgivelsesland:
Storbritannien
Serienr.:
0
BESKRIVELSE:
This first edition of Strategic Innovation Management is an exciting new
addition to the established bestselling texts Managing Innovation and Innovation
and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students
taking courses in business studies and management, as well as non-specialist
courses in other disciplines, this book provides a practical and accessible
evidence-based approach to managing innovation in a wide range of contexts,
including: manufacturing, services, small to large organizations and the
private, public and third sectors. The text has been designed to be fully
integrated with the Innovation Portal at www.innovation-portal.info, which
contains an extensive collection of additional resources for both lecturers and
students including teaching resources, case studies, media clips, innovation
tools, seminar and assessment activities and over 300 test-bank questions.

